We Are

An independent drinks business with a unique spirit – proudly developing great brands.

We are a part of the SHS Group – a profitable, independent and deliberately diverse family business. The group owns, markets and distributes great FMCG brands for the benefit of current and future generations of employees, business partners and shareholders.

Our Way

Is to use our knowledge and experience, listening to our consumer and putting them at the heart of our strategy. We are committed to delivery product quality, innovative communications and effective customer support to bring our brands to life.

We always question the norm and look for creative solutions to everyday challenges, setting high standards, going the extra mile on responsibility and taking pride in everything we do.

Our Vision

A ‘supplier of choice’ across all trade channels are great people, brands and products thrive.

Our values

Our values drive the behaviour and conduct of our people as well as the direction and personality of our business. They are Independence, Ambition, Performance and Relationships.


Ownership: as a proudly independent Group, we are determined to remain masters of our destiny.

Mindset: We believe in following our own path, rather than following the crowd; doing what is right for the group.

Spirit: We will always value and encourage alternative ideas and innovative thinking.


Hunger: Our Passion to succeed means we will always be open to opportunities to grow and strengthen our business.

Agility: We have a dynamic spirit that motivates us to stay one step ahead of the competition.

Drive: Our ambition to grow is matched only by our desire to protect our business.


Energy: We are passionate, positive and enthusiastic in everything we do.

Dedication: We believe that sustained hard work and commitment are key to our success.

Excellence: We are always settings ourselves challenging new goals and striving for better ways of working.


Team: There is a dynamic and collaborative spirit in our business; working and having fun together are important for us.

Partnership: We value our colleagues’, business partner’ and consumers’ trust and we always treat them with respect.

Community: We operate at the heart of our local communities, actively supporting them and playing our part in responsibly protecting the environments in which we operate.

Find Out More…

Find out more about SHS Drinks, the history of our brands and key milestones in the story of the company, and how you can be part of our growing, dynamic business.