A thirst for creating great brands
As the Drinks Division of The SHS Group, we own, manufacture and market soft and alcoholic drinks. We are made up of four different thriving operating companies: Beverage Brands, Merrydown plc, Bottlegreen and Caledonian Bottlers. Each of these businesses was started by an entrepreneur and we continue to work with that same drive and passion for our brands.
We also believe in having fun, which is reflected by our leading alcohol brand in the portfolio; WKD, a brand that has a retail value in the UK of over £157 million and is the number one RTD in both the UK and ROI. Other key brands include our Shloer adult soft drink, Merrydown cider, and Bottlegreen cordial and sparkling pressé. We export to over 40 countries with a £10 million turnover whilst working closely with SHS Sales & Marketing for distribution within the UK and Ireland.
We provide a centre of excellence on drinks within the SHS Group and can share our skills across the Group as required. Our team work together to deliver results and how we think and act is highlighted in our manifesto. Our ethos of responsibility is also delivered right across the Group, with all employees receiving training about responsible drinking, marketing and understanding how we should communicate these important messages. For more information on any of these areas of our business, please have a look around the site, or get in touch.
As a manufacturer and distributor of alcoholic and soft drinks, we fully understand how important it is for us to have a responsible policy on marketing, packaging and advertising our products.
As well as working closely with organisations such as Drinkaware and The Portman Group, we have initiated and run our own successful responsible drinking campaigns such as “Look After Your Mates” that, thanks to the success of our brand advertising work, has been able to reach a large number of young adults.
Find out more about our responsible approach to everything we do across the business on the responsibility page.
WKD will be generating themed theatre in on-trade outlets this October by providing WKD Cocktail Cauldrons to serve special WKD Halloween cocktails from. The moulded cauldrons are complete with authentic-looking feet to keep them stable and a pouring lip to aid sharing. . The biggest dilemma for consumers will be in choosing a cocktail. To…
Following the sales-driving success of the Merrydown spring poster campaign, SHS Drinks is now backing its award-winning Merrydown Cider with an autumn outdoor advertising campaign running during September. The activity is the second instalment of the eye-catching spring poster campaign – the brand’s first above-the-line advertising support for 15 years. The 6-sheet execution highlights the…