News & Media

WKD going NKD!

1st November 2016

WKD is going NKD with the launch of two new, lower-calorie contemporary flavour combinations created to broaden the appeal of the Ready to Drink category and the WKD brand amongst today’s 18 to 24 year old consumers. Making their debut this month, the two new lines – Lemon & Lime and Blueberry & Elderflower –…

Geared up for fundraising cycle challenge

20th October 2016

On Thursday 13th October we undertook a virtual cycle challenge to raise funds for our nominated charity, Ty Hafan. The challenge was UK wide, with a team based team based in Gloucester and another based in Belfast. Both teams were attempting to cycle to the other location first which is approximately 358.4 miles. This is…

WKD for the Now

10th October 2016

It has been a busy few months for our Drinks Division as WKD recently under went a radical reinvention. This new reinvention sees the introduction of a revolutionary new pack design across the WKD range, the launch of two new lower-calorie, contemporary flavours ‘NKD’, and the unveiling of a new ‘WKD for the Now’ communications…

New charity Partner for SHS Drinks & SHS GB

14th March 2016

After a hugely successful partnership with Macmillan Cancer Support over the past two years, raising over £10,000 through fundraising activities and kind donations, SHS Drinks and SHS GB recently asked staff to nominate a new charity. After much voting Ty Hafan was announced as their new charity partner. Tŷ Hafan is one of the UK’s…

WKD SHOT TO ATTRACT NEW ERA OF RTD CONSUMERS

23rd February 2016

The WKD Fiery Shot is the new and fun 15% ABV ‘hot’ shot – it brings a completely new dimension to the shots category and it carries a ‘mango & chilli flavour’ descriptor on the front of the vibrant, colourful, high-impact sleeve design on the 700ml bottles. The product has been made to appeal to…