News & Media

Merrydown Goes ‘Back to its Roots’

31st March 2017

  Merrydown, a heritage cider is significantly outperforming the heritage cider category; this is from a smaller base and therefore provides lots of room for growth. This is driven by key shopper metrics; more shoppers, buying more units, more often. This has seen Merrydown Medium 750ml become one of the fastest growing bottled apple ciders…

SHS Achieves Gold

12th January 2017

For the eighth year running The SHS Group have been awarded the prestigious GroceryAid Gold Achievement Award. The achievement award recognises the contributions by SHS Sales & Marketing GB, SHS Sales & Marketing NI and SHS Drinks to the charity. The 2016 award demonstrates how assistance can come in many different forms. In 216 we…

WKD going NKD!

1st November 2016

WKD is going NKD with the launch of two new, lower-calorie contemporary flavour combinations created to broaden the appeal of the Ready to Drink category and the WKD brand amongst today’s 18 to 24 year old consumers. Making their debut this month, the two new lines – Lemon & Lime and Blueberry & Elderflower –…

Geared up for fundraising cycle challenge

20th October 2016

On Thursday 13th October we undertook a virtual cycle challenge to raise funds for our nominated charity, Ty Hafan. The challenge was UK wide, with a team based team based in Gloucester and another based in Belfast. Both teams were attempting to cycle to the other location first which is approximately 358.4 miles. This is…

WKD for the Now

10th October 2016

It has been a busy few months for our Drinks Division as WKD recently under went a radical reinvention. This new reinvention sees the introduction of a revolutionary new pack design across the WKD range, the launch of two new lower-calorie, contemporary flavours ‘NKD’, and the unveiling of a new ‘WKD for the Now’ communications…