Shandy Shack Acquisition

We are delighted to announce the acquisition of Shandy Shack, a pioneering brand in the mid-strength ABV beer space. This new partnership promises to step-change Shandy Shack’s already strong current growth, helping it to better reach the 40% of adults seeking to moderate their alcohol consumption with balanced, enjoyable options.

Together, we are excited to expand awareness and reach for Shandy Shack in 2025, adding to our diverse portfolio alongside WKD, Shloer, bottlegreen, Rocks, and Merrydown.

Building on our prior collaboration to create the Raspberry Lager with bottlegreen’s Raspberry Cordial, this acquisition reinforces SHS Drinks’ dedication to innovation and trend-led growth.