News & Media

WKD Springs into Action

17th April 2018

Ready-to-drink (RTD) stalwart WKD is adding a tropical new flavour to its range. This spring sees the continuation of the brand’s impressive track record of new product development with the launch of WKD Mango Crush.

Available in 275ml glass bottles and with the same 4.0% ABV as existing WKD flavours, WKD Mango Crush is being launched with a range of trade deals to incentivise distribution, a programme of telesales drives, nationwide consumer sampling activity, student-specific promotional support and a creative social media campaign.  The new flavour will also be a key part of the brand’s programme of activity at summer festivals.

The new variant will feature in two highly innovative WKD multipack formats: a dual-flavour price-marked 4-pack and a multi-flavour variety 10-pack. This dual-flavour approach is thought to be a first for the whole RTD category and a breakthrough innovation from WKD.

WKD’s exciting new multipack formats are a great way to offer choice and variety to shoppers. They are yet another example of the company’s category-leading approach, demonstrating a desire to drive innovation, build the brand and grow sales for stockists.