SHS Drinks recently acquired a majority share in no&more, a UK craft water based drinks company.
no&more is the brainchild of Gemma Pond and Christine Renier. A new concept for water drinks in the UK, no&more has been created to bridge the gap between plain and flavoured water. Their philosophy is simple; provide a natural product for people who want better hydration, but without the sugar, sweeteners, preservatives and calories that often come with low calorie soft drinks.
Using a blend of natural spring water and a kiss of natural extracts and flavours, no&more has introduced four incredible flavours: Cucumber & Mint, Watermelon & Melon, Raspberry & Blueberry and Tangerine & Mango.
This acquisition provides an excellent platform for further brand development for SHS Drinks.
A key part of the Drinks Division’s strategy focuses on health and moderation. The introduction of a wellness brand expands the portfolio around the growing ‘better for you’ trend.