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Shloer is the original alcohol alternative

Inspired by a Swiss professor, Dr. Jules Shloer in 1935 who was looking to create a great tasting grape based alternative to wine that he could sell from his pharmacy. It was an instant hit and proving to be loved by many for generations to come.

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Shloer has been at the heart of social occasions since 1935

For more than 85 years Shloer has been on our tables celebrating and being a part of special memories with families and friends alike ever since. Shloer is trusted by generations to provide an exciting alcohol alternative for those who choose not to drink alcohol but don't want to miss out on any of the fun.

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Shloer Range

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Shloer Range

Shloer is made with real fruit juice providing delicious refreshment for those special occasions.

Brand Killer Facts


87 years young


Created by Professor Jules Shloer of Switzerland


Free from artificial colours and flavourings


No 1 adult soft drink at Christmas*

*Nielsen Total UK Unit Sales Christmas 2021

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NEW Limited Edition Pineapple and Lime

Shloer is delighted to announce the latest member to the range, NEW limited edition Pineapple and Lime.

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The original alcohol alternative, Shloer is the sparkling juice drink that lets you fully enjoy social moments.

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