Shloer Launches High-Impact Festive Activation Across NI and ROI

Shloer is entering the festive period with bold, wide-reaching activation across Northern Ireland and the Republic of Ireland, designed to strengthen brand visibility and drive consumer engagement.

The multi-channel campaign includes 300 fully branded FSDUs and wobblers now live in-store, delivering standout presence across key retailers. Complementing the in-store activity, a four-billboard takeover on the Sydenham Bypass in Belfast is expected to generate approximately 1.75 million monthly impressions, with a backlit billboard on the M1 Belfast projected to deliver around 1.9 million impressions over a fortnight.

This approach combines strategic retail execution with high-impact outdoor media to reinforce Shloer’s position as a premium soft drink during this key selling period.