18 May 2023
bottlegreen’s Add a Dash of Extraordinary campaign has returned for 2023 for another exciting campaign running from May to June.
The key objective of the campaign is to drive brand awareness and encourage trial with our target consumer. The Dash of Extraordinary campaign stars bottlegreen’s first ever national radio ad to hit the airwaves on popular stations with our key audience including Smooth, Magic and Greatest Hits Radio. In GB and Ireland, we will be championing the brand by utilising our key campaign creative across digital 6 sheets in close proximity to retail stores. The campaign will be underpinned by social, extensive shopper marketing activity and influencer gifting.
As a build upon last year’s Dash of Extraordinary, to expand the longevity of the campaign and drive continued brand awareness bottlegreen will pulse the campaign into the festive season (November to December) with a print advertising campaign appearing in key titles including BBC Good Food, Red and Good House Keeping.
Keep an eye out on our socials (@bottlegreendrinks) for recipe information.
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