25 Years of Wkdness

WKD celebrates its 25th Birthday this year! Whilst the consumer and media landscape over the years has totally changed, bringing challenges along the way, the brand continues to acknowledge this and adapt with the times. WKD’s product portfolio over the years is testament to this through various flavours and formats. From low calorie alternatives, shots and cider…to bottled cocktails storming the market now.

We celebrated internally with a WKD quiz offering a £500 holiday voucher prize, and we hosted our very own ‘Through the Years’ WKD podcast, exploring the history of WKD and the people that shaped the brand – hosted by our very own Karen Salters!