A team committed to the success of our brands

At SHS Drinks, we like to work together as a team driven by creative thinking, flair, passion – and fun. We try to think and act differently, by looking for alternative solutions and with pride in all we do. Our employment engagement process focuses on three pillars of Training & Development, Health & Wellbeing and Community. This covers everything from our appraisal system for individual development, body composition checks and supporting local charities. You can see more about how we do things in our manifesto.

Here are just a few of the people in the team at SHS Drinks, representing the breadth of our business, as well as our values. Most have worked in another part of the SHS Group at some time, bringing a shared understanding of the kind of entrepreneurial spirit that started each of the businesses in the Drinks Division and the Group itself. If you think you might have what it takes to join our dynamic team, visit our Careers page.

  • Dave McNulty

    Managing Director

  • Christian Eschenbach

    International Sales Director

  • Sam Mitchell

    Marketing Director

  • Bryan Carroll

    Sales Director

Meet the Team

Meet the team

Find Out More…

Find out more about SHS Drinks, the history of our brands and key milestones in the story of the company, and how you can be part of our growing, dynamic business.

Dave is the Managing Director of SHS Drinks. He was previously Vice President of Field Sales with Coca-Cola Enterprises. With over 23 years’ experience in the industry across a diverse range of channels, countries and roles, he has consistently delivered market leading results on behalf of United Biscuits, Kraft Foods and Coca-Cola Enterprises

As International Sales Director Christian Eschenbach is responsible for driving the drinks portfolio across international markets through creation of strategic platforms and development of profitable distributor relationships. Christian brings over 18 years of experience in international markets from a variety of sales and marketing positions within the FMCG industry including Heineken, Twining’s Femsa and Nielsen.



Sam Mitchell is the Marketing Director of SHS Drinks and has responsibility for the strategic development of our brands through a deep understanding of consumer needs across both the alcohol and soft drink categories.

 Sam has over 23 years of commercial experience within buying, sales and marketing across a number of categories in the European Food & Beverage market. Most recently Sam worked in Mondelez International as Category Director for Northern and Central Europe.


As Sales Director Bryan Carroll is responsible for driving sales and profit for branded and own label portfolios in GB and Ireland and building collaborative customer relationships.
Bryan brings over 18 years’ experience from a variety of sales and category management positions within the FMCG sector including most recently PepsiCo where he held a number of senior positions.