News & Media

VIBRANT NEW PACK DESIGNS FOR WKD

12th May 2015

A vibrant new packaging design is being rolled out across all pack formats and variants of WKD from 500ml and 700ml bottles and 330ml cans to 275ml x 4-, 8-, 10- and 12-bottle multi-packs and carton outers.

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The new-look for 2015 includes:

  • An evolution of the WKD logo
  • New bottle graphics which prominently feature the word ‘ORIGINAL’ to emphasise the brand’s quality credentials and the role it plays in the RTD category
  • Attention-grabbing visuals on 4-pack sleeves, multi-pack cartons, case outers and cans which depict a crowd scene conveying the high-energy consumption occasions consumers associate with WKD

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