A vibrant new packaging design is being rolled out across all pack formats and variants of WKD from 500ml and 700ml bottles and 330ml cans to 275ml x 4-, 8-, 10- and 12-bottle multi-packs and carton outers.
The new-look for 2015 includes:
- An evolution of the WKD logo
- New bottle graphics which prominently feature the word ‘ORIGINAL’ to emphasise the brand’s quality credentials and the role it plays in the RTD category
- Attention-grabbing visuals on 4-pack sleeves, multi-pack cartons, case outers and cans which depict a crowd scene conveying the high-energy consumption occasions consumers associate with WKD