WKD will be encouraging consumers to participate in two innovative Christmas campaigns this December. The category-leading RTD1 will be harnessing the power of social media to engage consumers in one campaign, and delivering an activity which will literally light up the streets in the other.
WKD will be telling its online followers not to buy presents for their friends this Christmas, but to win gifts for them instead. Under the Gift Tag A Mate theme, WKD will be offering the easiest Christmas shopping ever: all participants have to do is ‘tag’ a mate who they think deserves a mystery WKD present and lucky winners will receive a surprise gift, courtesy of Britain’s no.1 RTD1.
Simply ‘tagging’ a friend in an online post (writing the name of an individual so that they get a notification on social media) could mean that person winning a mystery present. The WKD twist being that the gifts will sometimes be great and other times be a big bag of Brussels sprouts!
WKD consumers are frequent social media users and the tongue-in-cheek campaign is set to generate streams of online festive banter.
While the WKD Gift Tag A Mate activity is all about landing a present for someone else, consumers can win prizes for themselves in the brand’s other Christmas campaign. On Saturday nights throughout December, in ten key cities across the UK, high-profile WKD projections will appear in prime locations near the hub of the local nightlife. The projections will instruct consumers to “Tweet a pic of this sign” for #WKDSurprises.
The branded projections will make a visual impact and create a real street-level talk-about factor during the key December trading period. Selected lucky winners will receive mystery prizes from SHS Drinks, owner of WKD.
Debs Carter, Marketing Director – Alcohol at SHS Drinks, says: “WKD is all about having fun with friends and our two interactive Christmas campaigns will generate chat amongst mates – both online and on nights out.”