News & Media

BOTTLEGREEN LAUNCHES LIMITED EDITION HERMIONE DE PAULA PRESSÈ BOTTLES & SCARVES

3rd November 2014

Bottlegreen, the UK’s best-selling glass premium cordial1 and elderflower drink2, has collaborated with the renowned floral artist and established womenswear designer Hermione de Paula to create two exclusive wraps for 750ml bottles of bottlegreen elderflower sparkling pressé and bottlegreen ginger & lemongrass sparkling pressé, and to offer consumers the opportunity to win one of 200 limited edition bottlegreen print silk scarves that replicate the intricate floral prints on the bottles.

 

The limited edition ‘collectable’ pressé bottles will be available in all major supermarkets from 27th October and will retail at the same price as the standard design packs (RRP* £2.39),  while the scarves will be offered as competition prizes via social and digital media.

 

Each of the two designs created for bottlegreen combine the intricate and surreal floral elements of Hermione’s trademark style which she established after graduating from Central St Martins (where she now teaches) and her training at some of the top couture houses including: Christian Dior Couture, Alexander McQueen, John Galliano and Giles.

 

Hermione, whose extensive roster of celebrity clients and media include Daphne Guinness, Rita Ora, Florence Welch, Jaime Winstone, as well as style-bibles Vogue, Grazia and Tatler – has created a charming floral labyrinth for bottlegreen that is modern but also rooted in traditional English craftsmanship and heritage reflecting the values of bottlegreen, whose bespoke filtration process and original recipes result in a superior natural flavour.

Hermione de Paula bottlegreen Ltd Edition bottles ev2

The two designs take inspiration from bottlegreen’s Cotswold home and combine floral birds and wild English countryside trailing vines to create vivid prints making the limited edition bottles the perfect table top accessory for the style-conscious sparkling pressé lover.

 

An elegant egret heron bird embodies the delicate white flowers of elderflower representing bottlegreen elderflower sparkling pressé; while a brightly coloured cockatoo takes the guise of a ginger flower and kingfishers with lemongrass tail feathers dive around vines to symbolise the bottlegreen ginger & lemongrass sparkling pressé.

 

Simon Speers, Managing Director of Bottlegreen Drinks, says:  “It was a natural choice for bottlegreen to partner with Hermione de Paula. From her roots in the Devonshire countryside to her dynamic brand identity rooted in traditional English craftsmanship and heritage, her designs are perfectly suited to bringing alive bottlegreen in a way never seen before. Both unique and collectable, each bottle is sure to stand out at any event or dinner party.”

 

Hermione adds:  “Having a love of perfume bottles and vases I approached the design of the bottle in a similar way to create something elegant and feminine to enjoy beyond the actual drink inside. Hopefully bottlegreen consumers will keep them to fill with real elderflowers, ginger flowers and lemongrasses to bring the playful floral bird details on the bottles to life”