News & Media


3rd November 2014

WKD will be bringing a special festive flavour to proceedings this Christmas with two great on-trade activities, both of which are designed to ensure that pub-goers have fun nights out with their friends.


The brand has an enviable track record in providing amusing promotional giveaways and this Christmas will be celebrating the humble Brussels sprout by handing out 50,000 WKD Sprout Hats with purchases.  Requiring neither boiling nor steaming, the giant sprout hats will ensure that wearers stand out from the crowd and will generate a real talk-about factor in outlets.  The textured green headwear is all set to be this season’s ‘must-have’ promotional item.

Sprout hat

Secondly, a range of festive WKD cocktail recipes will provide a simple way for groups of friends to enjoy WKD with complementing spirits and soft drink mixers.  The four Christmas-themed suggestions include WKD Sprout of Order (WKD Green, raspberry liqueur, lemonade, ice) and WKD Sledgend (WKD Iron Brew, spiced rum, lemonade, ice).  To help staff prepare and serve WKD cocktail pitchers quickly and effectively, a mixing guide will be provided.  The guide instructs that each jug should be served with four glasses and informs that each serving contains approximately one unit of alcohol.


Multi-serve cocktails are a great way to bring some theatre to an outlet and are a huge opportunity for stockists, especially at Christmas-time.  WKD pitchers help make cocktails accessible to a wide audience and are quick and easy for staff to mix, which is a key consideration during peak trading periods.  RTDs always fare well at high-energy social occasions and jugs of WKD-based cocktails are a great way to up-sell at Christmas.


WKD owner SHS Drinks will also be providing a comprehensive range of witty POS items to highlight the brand’s festive activities.  Humorous sprout-themed promotional posters, hanging mobiles, table-talkers and menus will all raise smiles, while special notices will have spaces to communicate an outlet’s all-important opening hours.


WKD is all about sharing great times with friends and the Christmas season is a key trading period for Britain’s no.1 RTD1.


Debs Carter, Marketing Director – Alcohol at SHS Drinks, says:  “With highly impactful WKD Sprout Hats and a range of seasonal cocktail suggestions, WKD is set to bring some extra-festive fun to on-trade outlets.  Christmas provides a great opportunity for pubs and bars to enjoy increased demand and with our rate-of-sale-driving hat promotion and our sharing cocktails, we’re putting in place fun support which will seriously benefit both WKD consumers and WKD stockists.”