News & Media


14th October 2014


WKD will be wowing clubbers and music-lovers this autumn with a series of fully interactive on-trade events under the established WKD SoundClash’ banner.  Following a highly successful UK-wide set of five events in the spring, Britain’s no.1 RTD1 is again linking up with Spotify, the music-streaming service, to deliver three further phenomenal ‘crowd-sourced’ nights out.  WKD SoundClash is an innovative coming together of peoples’ ideas, musical tastes and WKD sides to create epic nights where club-goers not only choose the music, they also choose the winner of a live celebrity DJ ‘battle’.


The WKD SoundClash autumn campaign is centred around three unique and memorable party nights in leading UK clubs, and is supported by extensive digital and social media campaigns. Taking over an entire club with bespoke branding and involving a huge stage set, each event will have its own unique mix of music and fun.


WKD’s 300,000 social media fans will once again have free rein to choose any music at all that they want featured at the epic club events; WKD provides the high-profile DJs, but the playlists of weird and wonderful requests and ultimate party tunes are chosen in advance by the WKD faithful.  This coming together of conflicting ideas and music brings SoundClash to life as only WKD and Spotify can.


The central draw on the club nights is the ‘Clash of the DJs’.  Celebrity DJs Lauren Pope, from The Only Way Is Essex, and Melvin Odoom, from the Kiss FM Breakfast Show, will battle it out head-to-head on stage using the crowd-sourced tracks supplied by WKD fans.  Clubbers’ support for the competing DJs will be monitored, ultimately resulting in the powering down of the loser’s turntable!


While the DJs are battling for ultimate victory, the names of the requested tracks will be projected around the venue.  Throughout the night, clubbers can expect a fun mix of WKD antics to build the atmosphere and ensure that a great time is had by all: the WKD Promotional Team will be in attendance; a free photo-both with suitably-WKD props will provide lasting memories under the banner ‘Looking good. Sounding WKD’; there will be VIP meet-and-greet sessions at all events; and a range of special SoundClash-themed WKD cocktail pitchers will provide groups of clubbers with a fun way to share and enjoy WKD.


The autumn WKD SoundClash nightclub events take place at:

    • Pozition, Hull
    • Domain, Blackpool
    • 1 x tbc


Using the tagline WKD SoundClash – It’s Gonna Be Legendary!, the events will be extensively promoted via:

  • Spotify (using both audio ads and visual banners)
  • digital ads on key websites
  • social media channels (including messages on celebrity DJs’ Twitter feeds)
  • localised marketing with Facebook/Twitter posts and text messages targeted at consumers in event venue areas
  • WKD Facebook (where consumers suggesting tracks can win VIP tickets entitling them to queue-jump, free entry, and the opportunity to meet Lauren Pope and Melvin Odoom)

Over nine million target consumers saw the equivalent advertising campaign for the 2013 SoundClash events.


Debs Carter, Marketing Director – Alcohol at SHS Drinks, says:  “Music and good times go hand-in-hand so it’s great to be building on the successful previous activities and taking SoundClash’s truly unique music-based events on the road again.  The venues involved in the Spring 2014 programme averaged a 25% increase in footfall so this activity really does deliver for both club-owners and club-goers.


“WKD consumers love the opportunity to get involved and shape these innovative, crowd-sourced nights out and this autumn’s SoundClash events are going to be something really special,” concludes Carter.