WKD is to be the broadcast sponsor of hit ITV2 show Plebs. The award-winning show follows three desperate young men from the suburbs as they try to get girls, hold down jobs and climb the social ladder in the big city – a city that just happens to be Ancient Rome.
Series one of Plebs was ITV2’s most successful scripted comedy in 2013, achieving a peak audience of 1.3m viewers. The show performed particularly well with the 18-30 male demographic, making it an ideal programme for WKD to sponsor. The second series of Plebs airs over seven weeks this autumn.
SHS Drinks is supporting the Plebs deal with four humourous sponsorship idents featuring amusing exchanges between Roman statues. In one, a stone sculpture bemoans the fact that his selfies always look so similar and in a second ident one statue compliments another on a new hair-style.
The Plebs deal is WKD’s second high-profile TV sponsorship this year, following plans announced in the spring for a three-series tie-up with award-winning phenomenon The Only Way Is Essex (TOWIE). The Plebs broadcast sponsorship is another example of the increased level of marketing investment in WKD, Britain’s no.1 RTD1.
Debs Carter, Marketing Director – Alcohol at SHS Drinks, says: “WKD is all about having good times with friends so Plebs is a great fit with the brand. We’re really pleased to have linked up with such an innovative and funny programme and we’re confident that its humour will really appeal to WKD consumers.”