WKD will be making a real spectacle in on-trade outlets this autumn by giving away thousands of pairs of eye-catching, flashing ‘shutter-shades’ with bottle purchases. The highly visible promotional eye-wear will ensure consumers stand out from the crowd and create a real talk-about factor.
The fun items from Britain’s no.1 RTD1 will help wearers see their night out in a whole new light. WKD brand owner SHS Drinks will also be supporting participating outlets with witty promotional POS and a range of cocktail jug recipes, all as part of the ‘The WeeKenD Starts Here’ on-trade campaign.
Under the banner of ‘Made for Sharing’, the range of seven new cocktail recipes will give groups of friends the chance to enjoy WKD with complimenting spirits and soft drink mixers. The multi-serve pitchers of WKD cocktails include: WKD Schnapperday Night Fever (WKD Red, peach schnapps, apple juice, ice); WKD Iron Brewtiful (WKD Iron Brew, spiced rum, lemonade, ice) and WKD Slushy Peas (WKD Green, raspberry liqueur, lemonade, ice). To help staff prepare and serve the cocktails quickly and effectively, a mixing guide is being provided. The guide instructs that each jug should be served with four glasses and informs that each serving contains approximately one unit of alcohol.
Debs Carter, Marketing Director – Alcohol at SHS Drinks, says: “Our shutter-shades will generate some extra fun in outlets and our sharing cocktails are sure to go down well amongst groups of friends over the coming months.
1Source: CGA GB on-trade RTD category volume (L) and value (£) share MAT to 18.05.14